Lu and Rue's Doggy Daycare

Location,City : Unites States / Coos Bay

Max Target : $ 1,500,000

Equity on offer : 8 %

Min Target : $ 200,000

Equity on offer : 5 %

Industry :
Business Services

Investment Round :

Stage :
Generating sales

Website : Visit

Posted By : Hailey Duerson Connect


Two years ago I discovered a dog daycare and boarding facility that was closing down. After reaching out I found that the building was leased and the property management was willing to take us on. My husband and I sold a few things and got $7,000 together so we could lease the space. The previous tenants had caused a lot of distruction, so we started rebuilding, flooring, gates, paint, and a lot of sweat. After about 3 weeks we were able to open, my husband still working full time so we could afford to pay the bill. After 2 months the business was paying all of the bills on it's own, it was amazing!
Now, 2 years later, he has quit his job, we boomed during a pandemic, we have added kennel runs, a fully fenced and covered back yard, more new flooring, a full service grooming area, the works! Our business is booming, but we have run out of space to add more services and are averaging just under full capacity and at capacity with a waiting list over holidays and local events. It is time for a new space, and we need a little help getting there.

Pitch Video

The Business

Lu and Rue's Doggy Daycare is a successful small dog daycare and boarding facility owner by Hailey and Cassidy Duerson on the Southern Oregon Coast. We have a hardworking community of pet owners surrounding us and we provide the care they need for their loved ones. Having dogs home alone while they are at work is not only boring for the dogs, but can be dangerous for them as well, so they come to us. We provide a safe place and the social and mental stimulation these dogs need throughout the day so their owners can focus more on work, instead of stressing about their dogs.
Vacations are equally important in the working world, and they aren't always pet friendly. Our dog boarding makes it possible for dog owners to travel without worrying about the dog running off, destroying their house, or the stranger they let in their house to watch the dog. Having trained and experienced care takers in a controlled, dog friendly environment ensures safety and care that the dogs need.

The Market

Pet care is a booming industry. In 2018 the industry overall brought in 90.5 billion dollars, in 2019 it brought it 97.1 billion, in 2020 the industry broke the 100 billion dollar mark at 103.6 billion dollars spent. The American Pet Products Association (APPA) estimates 2021 to bring in 109.6 billion dollars. Pet ownership in on the rise, as well as the number of families who consider their pet family, instead of just a pet or companion, so these numbers will continue to rise.

Objective/Future (Use of funds)

Upon reaching my maximum target I will be purchasing the, well established, facility of my main competitor.

Upon reaching my minimum target I will be using the funds to secure a loan to purchase another facility, or land to build a larger facility.

The Team

Hailey Duerson - Owner/Operator

Hailey Duerson has been in the industry for 7 years and been a business owner for 2 of them. Her love and passion for animals started when she was very small with her own dog and grew from there. Her entire life she has had a way with animals that people notice, even shy animals seem to take to her faster. When discovering the industry in 2014 she knew this is where she would spend her life working, and that is when she knew she would own her own boarding kennel one day.

Exit Strategy

Our exit strategy is to start buying out investors after 3 years, with a monthly plan, plus interest, or after 5 years buy out with the amount paid in, plus a percentage of the profits over the last 5 years.

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