Langvel

Location,City : United States / Eugene

Max Target : $ 500000

Equity on offer : 30 %

Min Target : $ 20000

Equity on offer : 1.2 %

Industry :
Education & Training

Investment Round :
Seed

Stage :
Development

Website : Visit

Posted By : Eric Nielson Connect

Summary

More people than ever are studying a second—or third or fourth language, and the market for online language learning products has likewise expanded. The global online language learning market was valued at $12.49 billion in 2019, but it is expected to reach $25.73 billion by 2027. English is one of the most studied languages, as it is often referred to as the language of business, science, and research. Currently, there were an estimated 1.5 billion English language learners worldwide, a majority of which live in the Asia Pacific region.
Langvel intends to join the language education space with a unique combination of one-on-one lessons and exciting locations around the world. The Company will take advantage of the wide-spread mobile internet and digital technologies to take its students outside of the classroom, with the help of an international network of expert instructors teaching from historic, cultural, and picturesque locations around the world. Langvel will initially focus its classes on students in China seeking to learn English and has established an affiliate company, 览国, to target the Chinese market.
According to an estimate, between 30% and 50% of China’s population were learning English in 2017. Students are more likely to learn some English in school, while the 2019 market for teaching English to adults in China is estimated at $5.5 billion. Langvel will offer its language classes to students of all ages and abilities, especially with the education sector so impacted by the closures associated with the COVID-19 pandemic. Operating within the global education market, the Company will take advantage of the growing demand for online education services. The global online education market is projected to reach $132.98 billion by 2023, while the global English Language Learning market is expected to reach $54.89 billion by 2025. The Company will face competition from a variety of other language learning businesses and applications, but very few meet the needs of users—leading to loss of interest and deletion of the app. Langvel’s unique combination of language instruction and travel will appeal to a different swath of potential students. The Company will also aim to create a network for its instructors to connect, find, and post open jobs, and more.
As it launches its operations, Langvel will initiate a dynamic, international marketing campaign that simultaneously attracts both potential students and instructors from around the world. With its initial focus in the Chinese market, the Company will also focus on strategies tailored to the market, such as subway posters, referral incentives, and an engaging presence on compliant social media sites. Meanwhile, the Company will also place ads on online radio companies, video sites, and other social media to reach its international audience.

Notable Achievements

  • Unique Access to Language Professionals Worldwide
  • Professionally Developed Webpage
  • ApsaraVideo Live Technology
  • Global Team
  • Professionally Developed Business Plan & Financials

The Business

What is a Langvel?
Langvel uses the latest mobile technologies to bring LIVE 1-on-1 language classes taught on location from some of the most iconic places around the world. Learn French from the Eiffel Tower? Learn Arabic watching the sunset over the Great Pyramids? Want to study English from the Grand Canyon? At Langvel, that is what we strive to bring you. Learn about the culture and history of the places you long to see while studying the language of your choice!

At Langvel, we care about teachers!
Langvel is founded by language teachers from around the world getting together to change a broken industry. We love our students and we love to travel! We are giving our teachers the chance to work remotely from anywhere in the world and earn a real living wage. We are also going to allow you the freedom you want in your classes along with the structure you need for lesson planning support.
Other companies create a "language menu" and force the teachers to strictly adhere to their (often completely irrelevant) lesson plans with little/no room for extension or true interaction with their students. University graduates and professionals forced to wear silly uniforms and act like clowns by management that thinks that more technology is the answer to the world's most human subject of study. At Langvel, we use technology to enable people and that is where you are going to see the difference. Happy, professional teachers doing what they love is, and always will be, the best way to learn.
We will be bringing in the best language professionals around the world by offering top industry pay, no minimum peak time requirements, and treating our teachers with the professionalism and respect they deserve.

The Market

Market Segmentation

Langvel has identified Chinese students learning English as its primary target customer, though its language services will continue to expand and add services for those learning English in other parts of the world. The Company will offer its services to students of any age. The current market for teaching adults English in China is estimated to be $5.5 billion in 2019, however, the keyword search rate for adult English learning appeared to peak in 2015 according to Baidu Index. The following chart illustrates the reasons adult Chinese students gave for wanting to learn English, according to a survey by JMDedu.

Yang Zhengda, founder of iTutorGroup, believes there is still room for growth in online adult English market. “There is still 15 to 17 percent growth every year on the online products.” He points particularly to demand for adult tutoring in China’s second- and third-tier cities where there are far fewer tutors to support classic tutoring centers. “The second and third-tier cities have large populations, but the degree of concentration [of live classes] is not as high as that of first-tier cities,” he says. Overall, between 440 and 650 million Chinese citizens (or 30 – 50% of China’s population) were learning English in 2017.

Worldwide, there are approximately 1.5 billion English language learners, a staggering number that has led to a lack of qualified English language instructors. Langvel will seek out instructors across the globe fluent in the English language, preferably as their first language.

Industry Analysis

Langvel’s foray into virtual language instruction places the Company in the broader global education segment, which is expected to reach upwards of $10 trillion by 2030, growing at a compound annual growth rate of 4.5% from 2020’s estimated $6.5 trillion. By 2030, the global education segment will make up over 6% of the world’s gross domestic product (GDP). The following chart illustrates this exceptional growth:

As the Company grows and expands its online services, Langvel will tap into the increasing demand for e-learning by both students and educators. Especially when faced with a global crisis like the COVID-19 epidemic that closed schools around the world. This unprecedented pandemic left schools and educators scrambling for online options that can easily integrate into a student’s life. By 2023, the global online education market is expected to reach approximately $132.98 billion, growing at a CAGR of 28.55% between 2017 and 2023. Moreover, the global Online Language Learning market was valued at $12.49 billion in 2019. In response to the COVID-19 crisis—as well as increased globalization, cultural diversity, and travel demands—the market is expected to grow at a CAGR of 10.2% between 2020 and 2027 to reach $25.73 billion by the end of the forecast period.

Objective/Future (Use of funds)

Expand website development and marketing capital to successfully break into the market.

Expand website development and marketing capital to successfully break into the market.

The Team

Eric Nielson - CEO

I am a language professional originally born in Oregon with experience teaching English in China since 2017. I have lived internationally since the age of ten with all of the headaches that come with it. I have lived in the USA, China, France, and Canada for extended periods and been to 25 countries at last count. I have a bachelor's degree in French and studied business as a minor. I am currently getting a master's degree in English online because, well...Covid quarantine boredom. I speak English, French and Chinese (Mandarin) and have a love and passion for language and culture which drove me to found this company. Beginning in 2018, I started working as the personal assistant to the general manager of a chemical company in Shanghai where I was exposed to the internal workings of high-end business operations across China. I am hoping to use my expertise in language, business, and travel to develop a revolutionary new way to approach the language and travel industries particularly in the field of educational resources.

Janae - Social Media Director

Language professional from Oregon living in Sweden. Extensive social media following.

AJ - Web Development

Professional web developer and designer from New York.

Elyse - Lesson Planning

Master's degree in ESL. Originally from the USA and living/teaching in Hainan, China

Marie - Video Editor

Professional video editor from Sweden

Zhang - Voice Actor

Professional Chinese voice actor from Hangzhou, China

Eoin - Teacher / Mobile Tester

English teacher living in Beijing with access to the Great Wall for mobile network testing.

Benny - Teacher / Publicist

English teacher living in Hainan, China with over a decade of teaching experience and further experience in the publishing industry.

Norma - Corporate Advisor

Ph.D in finance from an Ivy league school. Professor of Insurance and Risk Management at a major University for over 20 years.

Exit Strategy

This is a lifelong passion of mine. Stock buybacks or potential corporate sellout to a larger company if successful.}

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