Cadet Media Ghana

Location,City : Ghana / Accra

Max Target : $ 5 m

Equity on offer : 50 %

Min Target : $ 3 m

Equity on offer : 30 %

Industry :
Media

Investment Round :
Early stage

Stage :
Development

Website : Visit

Summary

A media institution or Television station targeting the youth and the military

Notable Achievements

  • Currently official media for Cadets in Ghana

Pitch Video

The Business

Executive Summary.
Introduction
Cadet Media is formed as a limited liability company in 2014 registered and incorporated in Ghana by the Registrar General’s Department of Ghana with registration number BN699432014. Cadet Media operates in the motion picture and video production industry with NAICS code 512110. Cadet Media operates as a service provider.
The company seeks to establish a large multi-Media facility with basic Military discipline and ethics to compete in the highly competitive Media industry not only in Ghanaian market, but also in the Global market who would want to advertise on our media. Our company’s corporate culture is designed with the amalgamation of Media professionalism and basic military ethics which produces highly disciplined and committed employees to drive our business to greater heights.

Cadet Media is being founded by two brothers (Jacob Nyarko and Joshua Nyarko) who has extensive knowledge in the media industry and with the concept to acquire ownership, raise productivity with strong Multi-media assets and inculcating into its professional worker’s basic military ethics for discipline workforce in Ghana. It seeks to create shareholder value by developing its assets and operations to generate profitability and returns on capital, with the long term vision to developing into a leading and diversified large Multi-media company in Ghana and West- Sahara Africa.
Cadet Media is with the vision of establishing multimedia firms such as TV, Radio and Print media and plans to concentrate on Cadet TV station business as its primary phase of the multimedia projects.

Cadet Media is seeking $5,050.000 million capital to finance the Setup cost of TV Station which includes acquiring of Digital Terrestrial Free-to-Air Television broadcast license and application fee, frequency purchase and annual regulatory fee, studio setup cost, branded vehicles for operations and 2years estimated salary for workers, cover start-up expenses and first year losses. It is estimated that the company will begin to make a profit in year 2 of operations.
Currently Cadet media is seeking and considering;
a. Minority Equity investors
b. Joint venture partners
c. Equity injections
in exchange for shares in returns.

The Television Station industry is in the mature phase of its life cycle and luckily for the industry, the advent of digital media has provided an opportunity for the industry to experience vibrant growth and is becoming more concentrated, as seen by a few large global firms dominating the market and gaining a huge market share of the available market.

A recent report published by IBISWorld shows that over the five years to 2017, the Television Broadcasting industry struggled somewhat to attract viewers and generate advertising revenue, though industry revenue has increased. As consumers quickly adopted mobile devices, thereby increasing their ability to subscribe to online streaming platforms, advertisers lowered their spending on broadcast television and increased their efforts on digital and online media.

Over the five years to 2022, television broadcasters will respond to a shifting media environment by restructuring their business models to better integrate programming with digital platforms such as live streaming on Social Media Platforms.
TV stations cannot be phased out despite the change in visual technology approaches and the emergence of new media (YouTube, Facebook etc.). It is easier for television stations to leverage on modern technology to reach out to their target market.

Cadet TV Station will organize and air reality shows, live sports, Telenovelas, News, documentaries across Ghana and Africa. Our business goal is to become one of the leading entertaining TV station in Ghana with high profile corporates and individual clients scattered all around the globe.

Our workers are going to be selected from a pool of talented and highly creative broadcasters and media experts in and around Ghana and also from any part of the world as the business grows.
We will make sure that we take all the members of our workforce through the required training that will position them to meet the expectation of the company and to compete with leading TV stations in Ghana and throughout the globe.

At Cadet TV Station., our client’s and viewers best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s business needs completely.

Our Product and services

Cadet TV Station, was established with the aim of maximizing profits in the TV industry. We want to compete favorably with leading television stations in Ghana and of course throughout the globe which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.
In terms of live Sports broadcast, we will work hard to ensure that Cadet Media’s TV station, does not just air sports events in Ghana, but also in other parts of the world. Our products and services are listed below;
Operating broadcasting studios and facilities
Producing television (sports) programming content
Producing Reality shows and Live News Broadcast
Transmitting programming to affiliated broadcast stations
Public relations services for sport clubs
Creating business-related advertising campaigns
Other related sports media and advertising advisory and consulting services

Our Vision Statement

Our vision is to establish a world class television station whose programs will not only be viewed in Accra -Ghana but also throughout Africa, and other parts of the world.

Our Mission Statement

Our mission is to provide professional and television broadcasting services that will provide platforms for businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers all over the globe. We want to build an entertainment television station that can favorably compete with other leading brands in the industry.





The Market

Market Trends
If you are conversant with the television stations industry, you will agree that in the bid to reach out to a larger viewer base, television stations are now leveraging on internet broadcasting and mobile apps. This goes to show that the television industry will continue to evolve due to the advancement of computer technology.

Our Target Market
There is a wide range of viewers, corporate and individual clients who cannot successfully run their businesses without the services and support of a standard television station; a company that can help them reach out to their target market and effectively promote their corporate brand and image.
In view of that, we have created strategies that will enable us reach out to various corporate organizations, non – profits, government agencies and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations of our clients.
Below is a list of the people and organizations that we will market our services to;
Banks, Insurance Companies and other related Financial Institutions
Blue Chips Companies
Manufacturers and Distributors
Real Estate Owners, Developers, and Contractors
The Government (Public Sector)
Schools (High Schools, Colleges and Universities)
Hotels
Celebrities, Politicians, Public Figures and Public Speakers
Sport Organizations
Political Parties
Branding and Advertising agencies
Entrepreneurs and Startups




Our Competitive Advantage

Surviving in the business world as a television station requires more than your expertise, but also how to network with key people that matters when it comes to landing advertising contracts.
Our competitive advantage lies in the power of our team; our workforce. We have a team of creative, result driven and highly proficient television experts, a team with excellent qualifications and experience in various niche areas in the television industry. Aside from the synergy that exists in our carefully selected workforce, our services will be measurable, result driven and guided by best practices in the industry.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


SALES AND MARKETING STRATEGY

We are mindful of the fact that there is stiff competition in the television industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.
Our sales and marketing team will be recruited based on their vast experience in the advertising industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Cadet Media’s TV Station.
Our corporate goal is to grow Cadet TV Station to become one of the leading television stations in Ghana which is why we have mapped out a strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Ghana but also in other parts of the world.
Cadet TV is set to make use of the following marketing and sales strategies to attract clients;
Introduce television station by sending introductory letters alongside our brochure to sports organizations, corporate organizations, government agencies, non – profits, and key stake holders in and around Ghana
Promptness in bidding for advertising contracts from the government and other cooperate organizations
Advertise our business in relevant business magazines, newspapers, and radio stations
List our business on yellow pages’ ads (local directories)
Create different packages for different category of clients in order to work with their budgets and still run their adverts or programs in our station
Leverage on the internet to promote our business
Engage direct marketing approach
Encourage word of mouth marketing from loyal and satisfied clients







Sources of Income

Cadet TV Station is established with the aim of maximizing profits in the television industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.
Cadet TV will generate income by offering the following services;
Producing television (sports) programming content
Transmitting programming to affiliated broadcast stations
Public relations services for sport clubs
Creating reality shows for school children
Creating sports related advertising campaigns
Disseminating advertising campaigns through our TV station
Other related sports media and advertising advisory and consulting services

Sales Forecast

One thing is certain, there would always be corporate organizations, government agencies, non – profits and individuals who would need to advertise in television stations to help them increase sales or promote their brands and corporate image.
Cadet TV is well positioned to take on the available market in the television stations industry and we are quite optimistic that we will meet our set target of generating enough profits from the first 24 months of operation and grow our television to enviable heights.
We have been able to critically examine the television marketing space, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Ghana
First Fiscal Year: $700,000
Second Fiscal Year: $2 Million
Third Fiscal Year: $5 Million
N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within the same location. Please note that the above projection might be lower and at the same time it might be higher.

Our Pricing Strategy

At Cadet TV Station, we will keep the prices of our advertising services below the average market rate by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.



Objective/Future (Use of funds)

acquisition of Studio, Media equipment's, 3 years upfront Broadcast frequency, employment of Media staffs ( TV Marketers, TV Production Crew such as camera men , Presenters, editors, M.C.R / switchers, etc.

acquisition of Studio, Media equipment's, 3 years upfront Broadcast frequency.

The Team

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Exit Strategy

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