An app / platform where kids can draw, scribble, paint, storytelling, read stories, etc (this will be MVP / Phase 1 of the product) AND be able to share their creations/activities in real-time with their pre-defined connections

1. A studio for children primarily – where they can showcase their skills, talent and just have fun - SHARE their activities in real-time
2. Hybrid of Instagram & Drawing / Painting Apps – loosely

It will NOT be a social app in the real sense of the word - but one where users get and generate value, and get to learn

The app/platform will have 3 stages of development
Phase 1 – MVP & Initial Iterations
Phase 2 – Value Addition – Features / Tools for Boosting Engagement
Phase 3 – Schools Suite

Target Market:
1. Children up to 15 years Primarily - 55%
2. Parents - 20%
3. Schools - 25%

The audience/Target Market is huge
Below are some stats of Top Drawing & Painting apps on Android:

- Ibis Paint series, launched in 2011, has over 100M installs
- Ibis Paint is paid ($6.99 one time), Ibis Paint X is free
- Paint By Number, launched in Aug 2018, has over 100M installs
- It has both a free version and paid – $3.99 W, $9.99 My, $69.99 Y
- Top 5 apps together have -- 50.2M Monthly Active Users (MAU) and 15.2M Daily Active
Users (DAU)

There's a similar target audience size for iOS apps
Together (Android & iOS) present a huge potential market
Also, our platform/app will have multiple revenue streams (apart from in-app advertising)

If maximum raised: 1. Initial R&D + Product Development - iOS platform only
(initially, through outsourcing) - 80-85%

2. Marketing / GTM - 15-20%



If minimum raised: 1. Initial R&D + Product Development - iOS platform only (initially, through outsourcing)